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AOL is backing the UK launch of The Huffington Post with a major marketing campaign that encourages commuters to blog.
LONDON - The most effective ad campaign of 2009 was an ad for Dettol's Surface antibacterial spray, according to TNS Research International figures that measure how "motivating" ads are.
LONDON - The second Campaign Photo Awards, which recognise the value of photos in advertising, opens for entries this week.
MCBD has appointed BBDO New York's creative directors Dan Gorlov and Rachel Le Feuvre as senior creatives.
LONDON - Linda Smith, the former chief executive of Starcom MediaVest, has joined the Radio Advertising Bureau, the trade marketing body for commercial radio, in the new position of executive chairman.
LONDON - Glenmorangie, the single malt whisky brand, is on the hunt for a creative agency for its UK advertising account.
LONDON - McCann Erickson London has hired Geoff Smith and Simon Butler, the duo behind Sure's "Stunt City", as creative directors.
LONDON - Nabs has appointed Zoe Osmond as its next chief executive, as it looks for new ways to boost donations.
LONDON - Bupa, the UK's largest provider of private healthcare, is on the hunt for an agency to handle its integrated ad account.
LONDON - Littlewoods has called a review of its estimated £7 million search marketing account.
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