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Campaign ad agency new business tables: 1 August 2008

31 Jul 2008

Campaign's record of the week's most successful new creative, media and DM ad agencies.

Hermes reviews pan-European media business

31 Jul 2008 | by Ian Darby

Hermes, the family owned luxury French fashion brand, is reviewing its pan-European media planning and buying account.

The National Magazine Company - apology, & Hachette letter

31 Jul 2008 | by Staff

LONDON - In our Thursday 1 August edition, we ran an article entitled "Glossy titles set to suffer severe drop in monthly sales" which was incorrect and misleading.

Starcom's Hartell to replace Parkinson

31 Jul 2008 | by Anne Cassidy

LONDON - Starcom MediaVest Group has appointed Richard Hartell as its chief strategy officer, replacing Pru Parkinson, who left the agency this week without a job to go to.

Brooklyn Brothers nets Wyevale brief

31 Jul 2008 | by Noel Bussey

LONDON - The Brooklyn Brothers has won its first account since launching in the UK in June.

MPG lands £2m Wrangler media planning and buying

31 Jul 2008 | by Ian Darby

LONDON - Wrangler, the jeans brand owned by VF Corp, has appointed MPG to handle its ?£2 million UK media planning and buying account.

Why Radiohead is in tune with online marketing

31 Jul 2008 | by Kate Nettleton

LONDON - What can other brands learn from Radiohead's innovative digital marketing techniques? Kate Nettleton investigates.

Asda admits 'mistake' in magazine distribution row

31 Jul 2008 | by Anne Cassidy

LONDON - Asda has told Campaign that it made a mistake when it asked magazine distributors to grant it free editorial space in titles of its choosing.

Agencies line up for Coke digital roster

31 Jul 2008 | by Kate Nettleton

LONDON - Coca-Cola is talking to agencies about its digital advertising arrangements with a view to expanding its UK roster.

Adidas calls global digital advertising pitch

31 Jul 2008 | by Matt Williams

LONDON - Adidas has called a pitch for its global digital ad account.

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