Planner v planner
30 May 2008
Can a communications planner do an account planner's job, or vice versa? Or are two heads better than one? TRBR's account planner David Hackworthy and Naked's comms planner Ivan Pollard argue their points of view.
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LONDON -- Euro RSCG has appointed a new marketing director and head of client services, following the departure of client services director James McCobb.
Can a communications planner do an account planner's job, or vice versa? Or are two heads better than one? TRBR's account planner David Hackworthy and Naked's comms planner Ivan Pollard argue their points of view.
E.ON, the home energy group formerly known as Powergen, has kicked off a review of its £17 million media planning and buying business.
Miles Calcraft Briginshaw Duffy is poised to snatch the Hovis account from McCann Erickson following a pitch between the Premier Foods roster agencies.
Nigel Jones, the president of DraftFCB London, has quit to join Publicis as its UK group chairman and chief executive.
Arnold, the Havas-owned US agency, is opening a London shop, headed by Paul Shearer, the global executive creative director at Nitro, and Johan Fourie, its managing director.
The Department of Health has called a £12 million advertising and media pitch to raise awareness of the risks and dangers of strokes.
Automotive joint venture to consolidate £500m international media accounts.
Allergan Corporation, the US pharmaceutical company, has appointed McCann Erickson Paris and Universal McCann to handle a major launch in the UK and France.
South West Trains, the train operator owned by the travel group Stagecoach, has appointed PHD Rocket to handle its £2 million media planning and buying account.