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Campaign’s Advertiser of the Year has to meet some pretty tough criteria. This category is not just about doing great creative work, it’s also about making sure the advertising is effective, which means sales results are imperative. It’s also about being a good client, about treating your agencies with...
Rarely is one TV ad so utterly absurd and effective that it touches a nation, reshapes a brand and leaves advertising purists scrambling for the rulebook. But that’s the beauty of this beast.
LONDON - Leo Moore, the media manager at Diageo Ireland, has resigned to become the third partner of Bill Brock and Matt Dyke’s start-up agency.
GlaxoSmithKline has hired WCRS to handle the £30 million pan-European advertising account for Alli, its US over-the-counter weight-loss drug. The company has made an application to get the drug approved for over-the-counter sale in Europe under a different name, and plans to launch it next year.
CANON - SMILE - EUROPE CREDITS Project: Smile Clients: Gregory Kukolj, marketing manager; Ian Caveney, campaign manager, Canon Europe Brief: Go further than a simple product message to capture the essence of what makes photography fun Creative agency: Cayenne Amsterdam Writer: Edwin Latchford...
LONDON - CHI & Partners is launching a media venture called CHI & Partners Media.
LONDON - Glenfiddich, the whisky brand owned by William Grant & Sons, has kicked off a search for an agency to handle its £2 million direct marketing business.
LONDON - Tiger Beer has confirmed that it will be the first client to work with CHI & Partners Media, the media buying venture set up by the creative agency.
LONDON - Martin Scorsese has directed a Christmas TV and cinema ad for Freixenet that purports to be a reworking of a lost Alfred Hitchcock script.
LONDON - Ann Summers has launched the ‘Ann Summers Viral Academy’, a competition to find young creatives to produce its future viral campaigns.
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