The Annual 2006: Digital Agency of the Year - Agency Republic
15 Dec 2006
A willingness to take creative risks and develop integrated strategies for big business brands pushed Agency Republic ahead of its closest rivals.
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The past 12 months have seen digital grow into a mature discipline, customer relationship marketing take greater prominence and creativity continue to flourish, John Tylee writes.
A willingness to take creative risks and develop integrated strategies for big business brands pushed Agency Republic ahead of its closest rivals.
1. MARTIN BROOKS, Chief Executive, Agency Republic and Zulu
It's been a year of rough and tumble for media agencies. Yet there are reasons to be cheerful. Agency performance is on the rise, with Willott Kingston Smith's recent report showing a 13.4 per cent increase in operating profits at the top 30 media agencies. Things haven't been quite as tough as in 2005,...
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