Direct agency of the year - Rapier
15 Dec 2006 | by by Staff
Winning the high-profile Virgin Media launch account was a massive coup for Rapier, and was the victory that elevated this agency above its rivals.
A willingness to take creative risks and develop integrated strategies for big business brands pushed Agency Republic ahead of its closest rivals
Winning the high-profile Virgin Media launch account was a massive coup for Rapier, and was the victory that elevated this agency above its rivals.
Welcome to this round-up of all that was brilliant, important, irritating and just downright silly from 2006.
The past 12 months have seen digital grow into a mature discipline, customer relationship marketing take greater prominence and creativity continue to flourish, John Tylee writes.
The rich creative seam that runs through the agency and its unwavering belief in the power of ideas have been the key to Fallon's success in 2006.
After what was seen as a transitional period, a restructured Carat blazed a trail on the new-business front, making it an undisputable category winner.
Winning the high-profile Virgin Media launch account was a massive coup for Rapier, and was the victory that elevated this agency above its rivals.
A willingness to take creative risks and develop integrated strategies for big business brands pushed Agency Republic ahead of its closest rivals.
Confident, award-winning advertising has helped M&S stage a stunning financial comeback and restore its reputation as king of the high street.
Fallon's inspired creative vision devised the 'colour like no other' campaign, which propelled Sony's Bravia brand to the top spot in the LCD TV market.