iTV Report: The Work - Private View
27 May 2005
CREATIVE - Charles Inge, creative partner, Clemmow Hornby Inge
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LONDON – The Wall Street Journal is extending its editorial relationship with The Washington Post, providing editorial content to the Post's weekday editions from June 1.
CREATIVE - Charles Inge, creative partner, Clemmow Hornby Inge
More intelligent measurement systems now in development will provide deeper understanding and do justice to interactive TV ads' potency in engaging the consumer, David Fletcher says.
Don't know your HDTV from your dwell time? Jeremy Lee cuts through the interactive ad jargon
With the spread of PVR technology and the empowerment of viewers, it is important for agencies to put clients in a position to take advantage.
CREATIVE - Danny Brooke-Taylor, joint creative director, TBWA\London
As the first group ad controller at Express Newspapers, Melanie Danks has the energy for the challenge.
Rimi Atwal - FHM has created the new role of business director for FHM UK and appointed Atwal to the post.
SMG, the owner of Virgin Radio, has shown that it wants to remain committed to the station.
JCDecaux has restructured its national sales team with two separate divisions: trading and agency planning.