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Electronic Arts begins direct marketing hunt

10 Dec 2004

Electronic Arts, the computer games software manufacturer, is holding a pitch for a direct marketing agency.

The Work: New Campaigns - UK

10 Dec 2004

The Work: New Campaigns - The World

10 Dec 2004

Media: The British Wind Energy Association appoints Rise Communications

05 Nov 2004

The British Wind Energy Association has appointed Rise Communications to advise it on communications strategy. The BWEA's first advertising, a billboard campaign created by The Forster Company, communicates the values of wind energy.

Media: Metro International and Hewlett-Packard sign deal

05 Nov 2004

Metro International and Hewlett-Packard have signed a pan-European deal that will see cover-wrapped Metros appearing in seven countries including The Netherlands, Poland and Greece. Planning and buying was through ZenithOptimedia and the creative was executed locally by Publicis.

World: York, Philadelphia - Texas Instruments calls review

05 Nov 2004

Texas Instruments is reviewing its $79 million global advertising account.

World: San Francisco - Sun Microsystems under review

29 Oct 2004

The US computer manufacturer Sun Microsystems has put its creative advertising account into review, inviting only San Francisco-based agencies to pitch for the work.

Hotline: Powergen selects Publicis Dialog

29 Oct 2004

Powergen has selected Publicis Dialog to handle its £10 million direct marketing account. The agency beat Craik Jones Watson Mitchell Voelkel in the final stages of the pitch. Joshua had been knocked out at an earlier stage.

Media: Zeitgeist - Microsoft puts a 50s veneer on its home entertainment Media Center for the future

22 Oct 2004

Forget black technobricks or slim silver boxes - consumer electronics are changing their looks. And as for all the tinted translucent Perspex (to date, the coolest look in personal computing), as sported by the iMac - chuck it out. The sleek white of an iPod? Passe. This year's big thing in consumer...