Mother consortium victorious in £90m Boots realignment
12 Dec 2003
A consortium led by Mother has defied sceptics to pick up the 90 million integrated advertising account for Boots' UK retail operation.
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Leagas Delaney's woes have deepened with the news that its flagship Harrods account is walking out of the door.
A consortium led by Mother has defied sceptics to pick up the 90 million integrated advertising account for Boots' UK retail operation.
A single phone call this week ended the contest for Boots' 44 million creative and media accounts in the most astonishing possible way.
McDonald's has pledged not to use footballers in its advertising until a decision is made by the Commons Health Select Committee on the rules governing advertising to children. The fast-food giant had been attacked for promoting unhealthy food through its Football Association sponsorship.
David Bain, the newly appointed Banks Hoggins O'Shea/FCB planning director, has hired Kit Fordham as a senior planner and director of accountability. Fordham spent five years at the brand and research consultancy Hall Partners and three at Lowe, where he worked on the Tesco account.
BMP DDB has used pairs of animal-headed models in aggressive poses to drama-tise the attitudes of bargain-hunting shoppers in a national print campaign to promote Harvey Nichols' winter sale.
"Keeping up with the Joneses" is the theme of the two latest ads by Soul for the furniture retailer Harveys.
A building split in two by an earthquake features in Saatchi Saatchi's latest press and poster campaign for the erotic shop Coco de Mer in a tongue-in-cheek portrayal of the power of good sex.
TBWA, OMD and BBDO were all impressive in 2003, Lucy Aitken and Robin Hicks say.
Nobody gave it a hope in hell. It was the wild card. But this week, Mother confounded the carpers by winning lead-agency status on the estimated 90 million Boots integrated account. After Anne Francke's sudden exit as Boots' director of strategic marketing and development, the smart money was on Publicis...