The Media Barons - John Perriss
27 Sep 2002
With his blueprint for the Optimedia/Zenith operation almost finished, John Perriss talks with Alasdair Reid about how global media is approaching its phase of maturity.
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Guardian appoints CHJM to £4m account
30 Sep 2002 | by Ian Darby,
LONDON - Claydon Heeley Jones Mason has won the Guardian Newspapers direct marketing business.
Walkers calls pitch for £17m media
27 Sep 2002 | by JEREMY LEE
Walkers Snacks, the UK's biggest-selling crisp manufacturer, has put its £17 million media planning and buying account up for review.
BT appoints Agency Republic to market Broadband service
27 Sep 2002 | by IAN DARBY
BT has appointed Agency Republic to handle digital advertising and marketing for BT Broadband.
Lowe names new creative directors
27 Sep 2002 | by JOHN TYLEE
Lowe has opted against a high-profile hiring to take command of its creative department and is giving the job to the senior team of Tony Barry and Damon Collins.
SCA selects Publicis for £10m Velvet assignment
27 Sep 2002
Publicis has won the creative assignment on the £10 million Velvet toilet tissue account in advance of what will be a major brand extension for the product.
Buchanan bows out as COI searches for successor to Fisher
27 Sep 2002 | by Our Parliamentary correspondent
Peter Buchanan, the deputy chief executive at COI Communications, has pulled out of the race to succeed Carol Fisher as the head of the Government's advertising arm.
PERSPECTIVE: By tackling our fear, WCRS shows the Pru on right wavelength
27 Sep 2002 | by CAROLINE MARSHALL, caroline.marshall@haynet.com
Watching the TV at home one evening this week I was flabbergasted (well, all right, mildly surprised) to see some decent financial services advertising.
Dawn Airey to oversee five new Sky channels
27 Sep 2002 | by JEREMY LEE
BSkyB's surprise appointment of Dawn Airey as the managing director of Sky Networks, announced at the weekend, coincides with ambitious expansion plans at the pay-TV broadcaster.
Channel 4 hires M&C Saatchi to promote Middle Eastern debate
27 Sep 2002 | by JOHN TYLEE
Channel 4 has broken with its usual practice of producing its promotional work in-house with the appointment of M C Saatchi to promote its coverage of the explosive situation in the Middle East.
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