Soul to build Hallmark brand after winning £3m UK brief
26 Jul 2002 | by CAMILLA PALMER
Soul has won the £3 million Hallmark Cards account in the UK, with a brief to set about building the brand into the minds of UK consumers.
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William Eccleshare is joining Young Rubicam in a newly created role as the network unites its regional management in Europe, the Middle East and Africa with that of its sister Wunderman network.
Soul has won the £3 million Hallmark Cards account in the UK, with a brief to set about building the brand into the minds of UK consumers.
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