PlayStation 2 sends excuses card mailing
06 Dec 2002 | by GLEN MUTEL
Sony Computer Entertainment UK is to promote eight new PlayStation 2 titles launched in time for Christmas, by mailing a greetings card to 250,000 console owners.
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Toshiba picks WCRS to create £15m Euro branding campaign
06 Dec 2002 | by MARK SWENEY
The electronic goods manufacturer Toshiba has appointed WCRS to run a £15 million pan-European brand campaign to take on Dell and Hewlett-Packard.
MEDIA FORUM: Are winner-takes-all pitches really adding value?
29 Nov 2002 | by ALASDAIR REID
Microsoft is the latest client to ask media owners to bid against each other on a winner-takes-all basis. Will we see more of this?
REVIEW: EHS Brann is on alert
29 Nov 2002
EHS Brann is on alert following the news that Microsoft is reviewing its direct marketing account. Several other agencies, including the other incumbents, Black Cat, Creative Direction and Tidalwave, have been asked to pitch. - General release.
HOTLINE: The Telegraph Group wins pitch
22 Nov 2002
The Telegraph Group has won a pitch against other newspaper groups to work as a media partner for Microsoft's launch of its "Amazing PC" consumer marketing concept. Three Microsoft-sponsored 16-page tabloid supplements will run in The Daily Telegraph on Saturdays around Christmas.
Smiley-Jones helps form marketing and advertising agency
22 Nov 2002 | by MARK SWENEY
The former EHS Brann group board director, Edmund Smiley-Jones, who was responsible for the merger of EHS with Real Time new-media studios to create the integrated offering ehsrealtime, has launched an integrated advertising and marketing communications agency, DSJSW.
Eaga talks to direct agencies for energy efficiency business
08 Nov 2002 | by IAN DARBY
Eaga Partnership, a private company that runs the Government's home energy efficiency scheme, is looking for a direct marketing agency.
Vivendi faces financial probe in US and France
08 Nov 2002 | by IAN DARBY
Vivendi Universal, the French media and utilities giant, is facing investigations into its accounting practices both in the US and France.
BMP DDB snatches pan-European Dell corporate business
25 Oct 2002 | by MARK SWENEY
BMP DDB has picked up the European corporate account for the computer giant Dell Corporation.
REVIEW: Roose's position under threat
25 Oct 2002
Roose's position as TXU Energi's advertising agency is under threat following Powergen's decision to axe the brand. Powergen has bought TXU Energi from TXU in a deal worth £1.6 billion and will rename the brand Powergen. - Marketing Week.
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Halogen
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