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Campaign Hall of Fame. (Part 2 of 2)

1. CADBURY S SMASH MARTIANS BMP.

Campaign Hall of Fame: The hall of shame - Tucked out of sight and stuffed into bottom drawers in the offices of every agency lies evidence of the less glorious moments of advertising’s history. Caroline Marshall selects some golden turkeys

Werther s Original Pahnke On an ordinary day, a child s bright laughter fills the air/one loving word, one loving glance/there s sunshine everywhere.

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

WINS

PRIVATE VIEW

They ve got Richard E. Grant banged up in a sound booth, right, and they re force-feeding him plums and playing old Donald Sinden VOs through his cans. They wait, that s what they do, until the gasping thesp is well luvvied-up and banging his head against the sound-proof glazing.

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

Re last week s punter who ranted about the Gap advertising using the holiday theme instead of Christmas . It sounds to me as though you are extremely defensive about something.

Littlewoods in agency talks about umbrella campaign

Littlewoods has begun talking to several London agencies about its first corporate branding campaign.

Saatchis picks up Pet’s Pyjamas pan-European task

Well-dressed pets could become commonplace following Saatchi s appointment to the pounds 15 million Pet s Pyjamas account.

GLOBAL BRIEF: Fila aims to raise game with sport for all approach Consistency will be key to the Italian outfit’s global tactics. By Lisa Campbell.

Once a humble underwear manufacturer in the foothills of the Italian Alps, Fila has grown to become the world s fifth-largest sportswear manufacturer.

Omnicom duo triumphs in worldwide Fila pitch

The Italian sportswear company, Fila Holding, has appointed the Omnicom Group agencies, TBWA Worldwide and Merkley Newman Harty in New York, to handle an estimated dollars 40 million global advertising account.

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

Gap - a great shop and, until recently, good advertising. So what has gone wrong? To me it has simply taken this American thing too far.

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