CAMPAIGN DIRECT: SHOPPING WITH CAMPAIGN - GO
18 Dec 1998 | by KAREN YATES
THE BUYER - Karen Yates
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Publishers battle it out as Boots plans to revive magazine
18 Dec 1998 | by JOHN TYLEE
Boots the Chemist is set to revive its customer magazine for a third time after seeing pitches from five publishers. A decision will be made by Christmas.
Littlewoods poised to pool pounds 8m media account
11 Dec 1998 | by CLAIRE BEALE
Littlewoods is preparing to centralise its pounds 8 million media planning and buying business alongside a review of its creative agencies as part of a reassessment of its marketing suppliers.
Boots gives launch of French skincare product to St Luke’s
11 Dec 1998 | by ANNA GRIFFITHS
Boots Healthcare International has picked St Luke s to help with the UK launch of a new range of skincare products, Lutsia Laboratoires so-called dermacostics.
ASA upholds Tesco complaint against Safeway press ad
11 Dec 1998 | by JOHN TYLEE
Tesco has scored a win over Safeway after claiming its supermarket rival had manipulated price comparisons in an ad to imply it was cheaper.
HOTLINE
11 Dec 1998 | by ANNA GRIFFITHS
Bupa has shortlisted HHCL & Partners, Leagas Delaney, Duckworth Finn Grubb Waters and WCRS for a pounds 6 million brief to produce a brand-building campaign with a strong creative theme. The pitch is expected to take place in January.
Universal McCann lands Wickes media after late pitch invitation
11 Dec 1998 | by CLAIRE BEALE
The DIY retailer, Wickes, has awarded its pounds 5 million media planning and buying account to Universal McCann, an agency which was not on the original pitch-list.
Ambler Rodford in shops merger deal with Willox Holmes
11 Dec 1998 | by EMMA HALL
Ambler Rodford, the agency best known as the creator of Jazz FM s headphone-wearing chameleon, is to merge with another London shop.
Hungry Santa stars in festive Burnetts McDonald’s spot
11 Dec 1998 | by EMMA HALL
McDonald s launches its 1998 Christmas promotion this week with a spot starring a Santa Claus steadily working up an appetite for a Bacon McDouble with Cheese.
SAINSBURY’S THE MAGAZINE: AN EXPERT’S VIEW - Sue Oriel takes a breather from the Xmas mayhem to feast upon The Magazine
11 Dec 1998 | by SUE ORIEL
Writing this review has been something of a nightmare, frankly.
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