19 Dec 1997
| by ELEANOR TRICKETT
Manning Gottlieb Media is to set up a sister operation jointly with
Nigel Allmond, the former director in charge of BT at the CIA Group s
Negotiation Centre. The news comes amid speculation that BT will hold a
statutory media review on its pounds 160 million business within three
months.
19 Dec 1997
| by CAROLINE MARSHALL
Budweiser, one of the official sponsors of the World Cup, has
struck a sponsorship deal across News International s newspaper titles
after it failed to secure a tie-up with ITV s World Cup coverage.
19 Dec 1997
| by CAROLINE MARSHALL
Bartle Bogle Hegarty has struck a surprise deal with the Leo
Burnett Company which involves selling up to 49 per cent of the agency
to the US-based network. It provides BBH with a global media
partner.
19 Dec 1997
| by ANNA GRIFFITHS
The life assurance company, Equitable Life, has scored an
advertising first by securing a fully funded programming deal with
Channel 4 for the first three weeks of the new year.
The clothes retailer, Gap, is talking to agencies about its media
account as it prepares a new ad offensive for 1998.
19 Dec 1997
| by CAROLINE MARSHALL
For nine months, G2 was the codename used by the handful of
players involved in the secret deal that satisfies Bartle Bogle
Hegarty s global media ambitions while retaining its fiercely guarded
independence. But can this be the same BBH that has eschewed any
thoughts of establishing an advertising...
The attempted takeover of True North by Maurice Levy, the Publicis
chairman, was on hold again this week after a ping-pong legal battle
involving three US courts.
19 Dec 1997
| by KAREN YATES
The RAC is expected to hold pitches for its creative and media work
after its new marketing chief, Findlay Caldwell, joins in February.
Harry Reid, the international president of FCB, has fired its UK
chief executive, Chris Rendel, in what is being seen as a deck-clearing
operation aimed at making the London agency the centrepiece of a new
European network.
19 Dec 1997
| by ANNA GRIFFITHS
TMD Carat has won the media planning and buying business for the
Princes Group as the food and drinks company overhauls its brand
strategy.