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NEWS: Bozell nets Chrysler UK comeback

23 Feb 1996 | by ANNE-MARIE CRAWFORD

Chrysler is moving back into the competitive UK car market after an absence of 14 years and has handed its incumbent agency, Delaney Fletcher Bozell, pounds 6 million worth of advertising for two new marques.

NEWS: Four shops line up for COI career task in statutory rethink

23 Feb 1996 | by OUR PARLIAMENTARY CORRESPONDENT

Four advertising agencies are lining up to compete for a pounds 5 million-a-year government account held since 1991 by GGT.

NEWS: WH Smith and BBH row provokes split

23 Feb 1996 | by CAROLINE MARSHALL

Bartle Bogle Hegarty has lost its pounds 11 million W. H. Smith business less than a year after a drastic rethink of how the agency ran the account following its sacking in December 1994 and its subsequent reappointment last March.

NEWS: Optimedia to share Whitehall vitamins brand with Publicis

23 Feb 1996

Optimedia and its sister creative shop, Publicis, are understood to have won the UK launch of a new multi-vitamin brand from Whitehall Laboratories, worth pounds 3 million.

NEWS: Roster shops on alert as P&G slashes ad budget

23 Feb 1996 | by KAREN YATES

Procter and Gamble s roster shops are bracing themselves for a period of austerity after news that the fmcg giant is to raid marketing budgets to fund a lower price strategy on some of its major brands.

NEWS: M&C Saatchi selects poster partner

23 Feb 1996 | by CLAIRE BEALE

M&C Saatchi has appointed the poster-buying specialist, Concord, to handle its outdoor media buying, already worth about pounds 5 million.

NEWS: WCRS develops new marketing director role to boost brand

23 Feb 1996

WCRS has appointed its first marketing director to develop and foster the agency brand.

NEWS: DFS trawls for agency to lead Southern drive

23 Feb 1996 | by ANNE-MARIE CRAWFORD

DFS Furniture is understood to be talking to agencies about plans to expand beyond its Northern base and into the South of England.

NEWS: Malcolm Venville to quit Federation job after top-level rejig

23 Feb 1996

Malcolm Venville, the star photographer turned commercials director, has walked out of the production company, Federation.

NEWS: Patek Philippe shortlists three UK shops for account

23 Feb 1996 | by HARRIET GREEN

Patek Philippe, the Swiss watchmaker, has come to London to search for a global advertising agency for its dollars 10 million-plus account.

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