13 Dec 1996
| by OUR PARLIAMENTARY CORRESPONDENT
The Labour Party is to run a negative advertising campaign in the new
year, spelling out its nightmare vision of the UK under the Tories
should they win a fifth term.
13 Dec 1996
Leagas Shafron Davis has been appointed by the Department of Health to
promote a new call prioritisation system for the ambulance service after
a three-way pitch (Campaign, 15 November).
13 Dec 1996
| by ANNE-MARIE CRAWFORD
Delaney Fletcher Bozell and its media arm, 20/20 Media, has won the
pounds 2 million above-the-line launch of Hype, a fruit-flavoured energy
drink.
13 Dec 1996
| by MICHELE MARTIN
The Minister for Road Safety has taken the unusual step of complaining
to the Advertising Standards Authority about an ad that appears to
celebrate joyriding.
13 Dec 1996
British Bakeries is putting its faith in a woman in a red Baywatch-type
swimsuit to introduce dieters to its lowest-calorie loaf, Nimble Diet
Watch.
13 Dec 1996
| by HARRIET GREEN
The ad industry escaped a threat to its creative freedom this week with
the news that the Government is to allow famous TV programmes to be
parodied.
06 Dec 1996
| by OUR PARLIAMENTARY CORRESPONDENT
The Labour Party will allow the advertising industry until the general
election next spring to give the Advertising Standards Authority more
clout. Changes will then be enforced if it wins power.
06 Dec 1996
Ministers are set to approve a shake-up of the Government s media buying
to end the system under which it is split between four different
agencies.
A former UK agency boss facing extradition over an alleged swindle
involving almost dollars 1 million of US taxpayers money confessed to
being guilty on all counts when confronted with the charges, a court
was told this week.
06 Dec 1996
Young and Rubicam has got together with Tony Kaye Films to produce a
cinema commercial for St Mungo s, the largest London charity for
homeless people.