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NEWS: Labour to mimic negative Tory work

The Labour Party is to run a negative advertising campaign in the new year, spelling out its nightmare vision of the UK under the Tories should they win a fifth term.

NEWS: Leagas Shafron will take on emergency calls shake-up task

Leagas Shafron Davis has been appointed by the Department of Health to promote a new call prioritisation system for the ambulance service after a three-way pitch (Campaign, 15 November).

NEWS: Delaney Fletcher and 20/20 scoop Hype drink brief

Delaney Fletcher Bozell and its media arm, 20/20 Media, has won the pounds 2 million above-the-line launch of Hype, a fruit-flavoured energy drink.

NEWS: Govt minister alerts ASA to ‘irresponsible’ joyriding ad

The Minister for Road Safety has taken the unusual step of complaining to the Advertising Standards Authority about an ad that appears to celebrate joyriding.

NEWS: British Bakeries set to target slimmers with Baywatch line

British Bakeries is putting its faith in a woman in a red Baywatch-type swimsuit to introduce dieters to its lowest-calorie loaf, Nimble Diet Watch.

NEWS: Govt protects industry right to parody TV programmes

The ad industry escaped a threat to its creative freedom this week with the news that the Government is to allow famous TV programmes to be parodied.

NEWS: Labour tells ASA to get tough on ad offenders

The Labour Party will allow the advertising industry until the general election next spring to give the Advertising Standards Authority more clout. Changes will then be enforced if it wins power.

NEWS: COI poised to shake up media buying arrangements

Ministers are set to approve a shake-up of the Government s media buying to end the system under which it is split between four different agencies.

NEWS: UK agency boss faces extradition for US trial

A former UK agency boss facing extradition over an alleged swindle involving almost dollars 1 million of US taxpayers money confessed to being guilty on all counts when confronted with the charges, a court was told this week.

NEWS: Y&R and Tony Kaye hit movie audience with homeless film

Young and Rubicam has got together with Tony Kaye Films to produce a cinema commercial for St Mungo s, the largest London charity for homeless people.

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