to remove filtersNEWS: Weiland says agencies are too tight
13 Dec 1996 | by JANE AUSTIN
Paul Weiland, one of advertising s most successful commercials directors, has accused agencies of putting too much financial pressure on production companies.
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NEWS: Irreverent Website offers Mini fanatics fun and games
13 Dec 1996
A Website for one of the UK s most enduring cars, the Mini, launches this week through Ammirati Puris Lintas, including screen savers, quizzes and competitions.
NEWS: British Bakeries set to target slimmers with Baywatch line
13 Dec 1996
British Bakeries is putting its faith in a woman in a red Baywatch-type swimsuit to introduce dieters to its lowest-calorie loaf, Nimble Diet Watch.
NEWS: Hooper’s Hooch takes to TV with quirky films
13 Dec 1996 | by EMMA HALL
Hooper s Hooch became the first alcopop to advertise on TV this week with a perplexing new campaign by Euro RSCG Wnek Gosper.
NEWS: Poppe Tyson starts Euro expansion by raiding rival shops
13 Dec 1996
Poppe Tyson Interactive, the new-media agency owned by Bozell Worldwide, has dramatically raised its profile by poaching staff from several London Internet specialists to help with its European expansion.
NEWS: Govt protects industry right to parody TV programmes
13 Dec 1996 | by HARRIET GREEN
The ad industry escaped a threat to its creative freedom this week with the news that the Government is to allow famous TV programmes to be parodied.
NEWS: Blackcurrant Tango knocks Levi’s off top spot as favourite teenage ad
13 Dec 1996
The controversial Blackcurrant Tango film through Howell Henry Chaldecott Lury has ousted Levi s as the most popular commercial among schoolchildren.
NEWS: Speedo signs top swimmers for press work
13 Dec 1996 | by MAIRI CLARKE
Grey has enlisted the help of two of Britain s top swimmers to try to encourage people to swim more in the latest pounds 1 million press campaign for the swimwear group, Speedo.
NEWS: NMMS picks up contract to sell ADHunter advertising
13 Dec 1996 | by GORDON MACMILLAN
The Internet-only sales house, New Media Marketing and Sales, has won a contract to sell the advertising for ADHunter, a regional newspaper online classified consortium due to launch next year.
NEWS: New Haymarket title to be aimed at men who view quality TV
13 Dec 1996
Haymarket Magazines (publisher of Campaign) is to launch a new title, the Box, about television for the intelligent viewer, next spring.
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