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NEWS: HOTLINE

06 Dec 1996

David Ginola, Newscastle United s hearthrob French international footballer, has been signed by Renault to star in a new TV commercial. Publicis, Renault s agency, is sworn to secrecy about the film for the Renault Laguna, but confirmed that Ginola will be featured when it breaks nationally at the end...

NEWS: CDP to head strategy review for Met police

06 Dec 1996 | by KAREN YATES

The Metropolitan Police has appointed Collett Dickenson Pearce to overhaul its marketing and public relations requirements.

NEWS: Review; Marketing and advertising news in the week’s press...

29 Nov 1996

Coca-Cola is to use data compiled since the 1994 World Cup and from its Euro 96 ring-pull promotion to launch its largest ever direct marketing campaign in the UK. Several agencies are involved in talks to handle the drive. A relationship marketing strategy would fit in with Coke s for the fans theme.

NEWS: HOTLINE

08 Nov 1996

D s most vocal critic, Richard Phillips, has been elected to the awards organisation s executive committee. Phillips, who is believed to have received the lion s share of the vote in last week s election, will take his place on the committee at January s AGM, alongside the other successful candidates,...

DIARY: Mad Dog’s out of sight but not out of earshot

12 Jul 1996

She left as noisily as she arrived. Angie Mad Dog Leefe, PR supremo for M spend more time with her family .

DIARY: I’m only a punter but...

12 Jul 1996

Why do PR men and women, or consultants as we prefer to be called, always get it in the neck? I mean, it s not our fault that we have to tell white lies to journalists, clients, advertising agencies, each other, our parents...

NEWS: First ads for Glaxo Wellcome,

07 Jun 1996 | by JOHN TYLEE

Glaxo Wellcome is being portrayed as a front-line fighter in the battle against the unseen menace of disease in its first corporate advertising through M&C Saatchi.

MEDIA: SPOTLIGHT ON; PROMOTING TV ADS: Is there more to flagging ads than boosting the audience?

24 May 1996 | by ALASDAIR REID

Does advertising your own ads make them any more effective?

OPINION: Ad-makers should work with PR to boost results

24 May 1996

The Law Society has hired J. Walter Thompson to improve the image of solicitors across England and Wales (Campaign, last week). Good luck JWT - you ll need it. However, this is only the latest in a long line of tasks that advertising alone cannot hope to solve.

INTERNATIONAL: INTERNATIONAL ISSUES; How the softly-softly approach is working to combat BSE

24 May 1996 | by GORDON MACMILLAN

Gordon MacMillan reports on the efforts to reassure Europe about British beef

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