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LETTERS: SPONSORSHIP; ITC regulates the ads sponsors run in breaks of show

15 Dec 1995

In reference to the story John Smith s bitter to sponsor new TV series by Jack Dee ( Campaign, 1 December), there was a slight but very important omission from the comment I made to Campaign s reporter.

NEWS: John Smith’s bitter to sponsor new TV series by Jack Dee

01 Dec 1995

Scottish Courage is pushing back the frontiers of TV sponsorship by snapping up a new TV series starring Jack Dee, the brand spokesman for John Smith s bitter.

SUPPLEMENT: APG CREATIVE PLANNING AWARDS; Sponsored by Millward Brown: International Campaign: Gold

24 Nov 1995

Winners: Karen Hand, Cindy Gallop Agency: Bartle Bogle Hegarty Creative Director: John Hegarty Art Directors: Steve Hudson, Tiger Savage Copywriters: Victoria Fallon, Paul Silburn Client and Product: Polaroid (See Grand Prix, above)

NEWS: IBM set to sponsor Discovery output through pounds 4m O&M ads

10 Nov 1995 | by HARRIET GREEN

Ogilvy and Mather has tied up a sponsorship deal with IBM in the UK that will result in the computer giant s first local work since its US-led global branding campaign was launched in January.

NEWS: Grey pushes Beatles retrospective with poster depicting song titles

03 Nov 1995

Advertising for ITV s massive retrospective on the Beatles this month kicks off with a poster campaign by Grey London showing a pastiche of more than 40 of their songs.

NEWS: McCanns beats rivals in dollars 200m Coke battle

12 Jan 1995 | by JOHN OWEN

Coca-Cola has given a vote of confidence to its longest-standing agency of record, McCann-Erickson, by retaining it as the company s central co- ordinator of media planning and buying across all brands in Europe, after a formal review.

NEWS: Cadbury negotiates pounds 10m Coronation St sponsorship tie-in

12 Jan 1995

Cadbury is the latest advertiser to enter negotiations to sponsor ITV s biggest sponsorship property, Coronation Street, in a deal that could be worth around pounds 10 million a year to the ITV network.

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