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Diary: Turkey of the week - Bruce Dunlop & Associates/ESPN tie-up

Matt Williams is laughing at Bruce Dunlop & Associates new viral to promote Top Up TV's ESPN tie-up - but for all the wrong reasons:

Close-Up: Burley unfazed by the CHI client/agency bond

CHI & Partners' new executive creative director tells Matt Williams why he won't come in with a 'new broom' approach.

Close-Up: Why Sony isn't after another 'balls'

Anomaly's challenge is to create a 'strategic blueprint' for the electronics giant.

Close-Up: Rethinking advertising's consumption economy

Justin Basini and Jon Alexander of Conservation-economy.org issue a rallying cry for the industry to change its approach.

Close-Up: The Hot Seat - Krissi Murison, Editor, NME

- You've got five hours left before the world explodes. What do you do?

Close-Up: Can UK creatives make it in the US?

Crossing the Pond can be a tricky career move for British creatives. John Tylee finds out why.

Media Perspective: Inflation could be the cause of a few client/agency splits

The news that several of the leading agency networks have revised their adspend forecasts upwards might not be universally good news for the media industry. While media owners are breathing a collective sigh of relief that spend is coming back into the market, the word is that inflation in the TV market...

Media Forum: Is media's recession over?

Do revised forecasts herald an end to the downturn, Alasdair Reid asks.

Media Headliner: Bammo returns with new way of trading media

Nick Bampton and his VBS colleagues believe their start-up can help revitalise a battered media market.

Media Perspective: Copywriter? Want to go client-side? This job may interest you

Last week, Twitter held a conference in San Francisco. (Do we really have to say Twitter, the micro-blogging service, any more? You all know what it is by now, surely?)

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