Coca-Cola is reviewing its estimated £40m Diet Coke pan-European ad account as it bids to move away from an agency of record model and build the brand's links with the fashion world.
BANGKOK - Saatchi & Saatchi's Bangkok office faces a major staff overhaul as its biggest client Procter & Gamble (P&G) prepares to begin its transfer to the agency's Singapore office.
Publicis Worldwide has appointed Daniele Tranchini chief executive of Publicis Italy.
Maxus Global has appointed Alan Hodge as its first group trading director.
Mediasense, the media consultancy set up by Andy Pearch of Billetts and Aegis' Graham Brown, has appointed Ryan Kangisser as its first head of digital.
Maxus Worldwide has poached PHD's Helena Snowdon as its marketing director.
DDB UK was the only UK agency to win at this week's Clio Awards in New York, with the agency managing to pick up two gold statues.
LONDON - Integrated marketing agency 23red has poached CHI & Partners business director Tom Huxtable and made him managing director.
Q: A rival agency has done a naked calendar. I'm thinking of topping this but how do I convince my staff to take part?
Don't be afraid to fail. Only through failure will you ultimately succeed, Marek Zoledziowski says.
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