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Myleene Klass to front Casio schools' initiative

EMI classical artist Myleene Klass is to be the music ambassador for a new venture between the record company and Casio, which will champion children's involvement in music.

Bavaria scores big, thanks to massive media coverage

Dutch brewery Bavaria has achieved R756 728 worth of free editorial coverage in print and broadcast news medi, thanks to its ambush marketing campaign during the Holland vs Denmark match at the 2010 FIFA World Cup. This is according to Ornico, which tracked all local media mentions of the word Bavaria...

Google moves to avoid total Chinese shutdown

Google has moved to calm its censorship row with the Chinese government, warning it could otherwise "go dark", and will no longer re-route users through its Hong Kong site.

Daily Mirror bags Prince album promotion

The Daily Mirror is to follow the lead of The Mail on Sunday and give away the latest Prince album as a covermount.

Porn charge expected as XXX domain gets go ahead

The internet's governing body has given the go ahead for the set up of the .xxx domain name, which will be used by the adult industry.

Condé Nast relaunches food mag as an app and says others may follow

Condé Nast has relaunched the glossy food magazine Gourmet that it closed last autumn as app called Gourmet Live and says that other dead print titles could also be given a new lease of life.


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