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Five key lessons on selling the baby

Adam & Eve did it, as have AKQA, LBi and McGarry Bowen, but selling your business is a big decision that can fail to meet expectations unless your goals are clearly defined from the outset.

Trading places: this week's people moves

Chris Bovill and John Allison, Fallon's creative partners, have quit the agency to head up 4Creative, while former M&S woman Kate Bostock resurfaces at Asos, in this week's people moves across marketing, advertising, media and PR.

Arif Durrani: London 2012 is the only game in town

On your marks, get set... for the 30th Olympiad is upon us and for the next month the London 2012 Olympics really is the only game in town.

Trading places: this week's people moves

Yahoo appoints Google veteran Marissa Mayer to the vacant role of chief executive while parting company with UK sales chief Steve Brown in this week's round-up of people moves across advertising, marketing and media.

Royal Mail unveils direct marketing facility MarketReach

The Royal Mail is expanding its business with the launch of its own direct marketing services facility, MarketReach, to help boost the use of mail marketing by UK brands.


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