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While trends are everywhere at this time of year, what we really need is a new action standard for insight, writes Richard Huntington, director of strategy, Saatchi & Saatchi.
Partners Andrews Aldridge co-founder Phil Andrews leaves, while Costa Coffee's marketing director Jim Slater is promoted, all in BR's round-up of this week's people moves in advertising, marketing and media.
MediaCom promotes Claudine Collins to managing director, while UKTV appoints former PepsiCo marketer Simon Michaelides as head of marketing, all in BR's round-up of this week's people moves in advertising, marketing and media.
There is a lot the advertising industry can learn from the innovative companies in Sillicon Valley. Maybe it's time we took on some of their practices, writes Becca Saraga, global business development director & partner, Addiction Worldwide.
Indicia has won the Grand Prix and two golds at the DMA Awards for a campaign that helped online retailer Very.co.uk break into the mother and baby market.
Cartier has released the first short film in a trilogy produced in collaboration with musicians and directors. We take a look at how the film was put together with creative agency The Hours and French band Air.
Who, other than the owners of a company in distress, will want to sell their business under an earnout deal if the upside is so uncertain, asks Bob Willott.
A busy week across the board with top execs switching places, from Google to Twitter, Gu to KFC, P&G to Kellogg's and Digitas to Time Inc, in BR's round-up of this week's people moves in advertising, marketing and media.
The direct marketing fraternity circled their wagons at the IPA this week for a celebration of direct creativity - so how come only two out of six campaigns put forward were by direct agencies?
Why has Mark Cridge been named as a leader who has made a significant contribution to advertising, marketing and communications over the past decade?
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