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Recent research conducted by Bournemouth University has revealed the fickle nature of health club members and the difficulties in managing customer satisfaction and loyalty programmes. by John Oliver, Senior Lecturer in Marketing at Bournemouth Media School.
DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by Unette Sencer, managing director, First T and Ross Duncan, Customer Sales Manager, First National
DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by Nick Smith, director of marketing strategy, Centrica.
DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by Jean-Paul Dacosta, corporate finance partner, Manches.
With no universal approach for measuring brand performance, we show how a consumer-based brand measure was developed for corporate financial services brands. Churchill's (1979) paradigm was adopted. A literature review and 20 depth interviews with experts suggested that brand loyalty, consumer satisfaction...
This annual conference provided key insights into the ever changing market of 18-26 year olds, giving a real sense of the essence of today's youth. Presentation by Michelle Cfas, Promotions Manager, Beatwax Communications.
This annual conference provided key insights into the ever changing market of 18-26 year olds, giving a real sense of the essence of today's youth. A presentation by Rhiannon Griffiths, Reseach Manager, The Guardian, and Trudy Croad, Senior Researcher, Emap Advertising.
This annual conference provided key insights into the ever changing market of 18-26 year olds, giving a real sense of the essence of today's youth. Presentation by Derek Robson, Group Business Director, BBH
IGD conducted research in May 2001 to investigate what consumers think about the price and value of food in the UK.
While boycotts are increasingly relevant for management decision-making, there has been little research of an individual's motivation to boycott. A working paper by N C Smith and A John
