Creativity training...what does it actually mean?
02 May 2013 | by Jim Lusty
Can you train people to be more creative? Aren't some people just more creative than others?
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If we want to have great ideas, it's time we started talking about depression
07 May 2013 | by Nicola Carter
Last month we had Depression Awareness Week, a week that couldn't be more relevant to the Advertising and Creative Industries.
What did David Ogilvy know?
26 Apr 2013
In the 1960's, David Ogilvy, in a keynote speech commented that TV advertising teams used to be separated from general advertising, "wasn't that idiotic" he opined.
Think BR: Finding smarter ways of working
15 Jan 2013 | by Simon Guest
Within the current economic climate, budgets are creating havoc among marketing agencies, often causing them to lose focus, writes Simon Guest, business strategy director, Maverick.
Think BR: Six provocations to make planning relevant again
08 Jan 2013 | by Mark Hancock
This year planning can help bring back some much needed confidence, writes Mark Hancock, head of strategy, Lida.
Think BR: Marketers need help
08 Jan 2013 | by Oliver Gertz
Constant training and updates are required to master the integration of digital into the media mix, writes Oliver Gertz, managing director EMEA, MediaCom Interaction.
Think BR: The 12 best books about advertising
14 Dec 2012 | by Paul Feldwick
What are the best dozen books about advertising and advertising research, asks Paul Feldwick, writing on behalf of Credos.
Think BR: Brand salvation is in curation
11 Dec 2012 | by Christian Purser
The answer to digital disruption can't be to do more things in more channels, writes Christian Purser, head of digital strategy, M&C Saatchi Group.
Think BR: Hope springs eternal, but cash doesn't
11 Dec 2012 | by Bob Willott
Bob Willott ponders whether George Osborne's reliance on a new source of cash to balance his books is setting agencies a bad example.
Think BR: Exploring effectiveness
07 Dec 2012 | by Janet Hull
The IPA is now helping Brazil to explore advertising effectiveness, writes Janet Hull, marketing director, IPA.
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