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The perfect gift for today's generation? Get away, together

Two recent studies uncover some potential clues regarding the ultimate holiday gift for today's youth, writes Rodney Collins, regional director EMEA, McCann Truth Central.

Trading places: this week's people moves

Guardian News & Media's top commercial executive Adam Freeman leaves the publisher after a decade, while Steve Gatfield departs Naked, in this week's round-up of people moves across advertising, marketing and media.

CREATIVE STRATEGY: Eurostar's new campaign teases and entices

We seem to have a travel theme going on. Last week, it was British Airways. Now for a brand that's more ... down to earth, shall we say.

Trading places: this week's people moves

Sony Europe parts company with senior marketer Ben Moore in a restructure and VCCP welcomes back Michael Lee as executive planning director, in this week's round-up of people moves across advertising, marketing and media.

CREATIVE STRATEGY: British Airways unfurls a new way to fly the flag

I've never been a big fan of British Airways or its advertising. Some business people who do many more air miles than I, refer to themselves as members of the ABBA club.

Trading places: this week's people moves

Nike hooks Burberry's global director of social media Musa Tariq while Grant Millar steps up from MD of Vizeum UK to a global role at Carat in this week's round-up of people moves across advertising, marketing and media.

CREATIVE STRATEGY: Amtrak fearlessly courts the LGBT community

If you weren't already familiar with the potential power of sponsorship and aligning your brand with particular communities, then the 2012 London Olympic Games will certainly have opened your eyes.

Think BR: Communicating Britishness through advertising

Particularly this year, home-grown brands are emphasising their Britishness, writes Keith Glasspoole, deputy managing director, Ipsos ASI.

Jubilee spirit unites the nation

Almost 31 million people will be attending a Jubilee party as the nation comes together to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts.

Trading places: this week's people moves

Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media.


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