14 Dec 2012
| by Rodney Collins
Two recent studies uncover some potential clues regarding the ultimate holiday gift for today's youth, writes Rodney Collins, regional director EMEA, McCann Truth Central.
21 Sep 2012
| by Ben Bold
Guardian News & Media's top commercial executive Adam Freeman leaves the publisher after a decade, while Steve Gatfield departs Naked, in this week's round-up of people moves across advertising, marketing and media.
We seem to have a travel theme going on. Last week, it was British Airways. Now for a brand that's more ... down to earth, shall we say.
Sony Europe parts company with senior marketer Ben Moore in a restructure and VCCP welcomes back Michael Lee as executive planning director, in this week's round-up of people moves across advertising, marketing and media.
I've never been a big fan of British Airways or its advertising. Some business people who do many more air miles than I, refer to themselves as members of the ABBA club.
Nike hooks Burberry's global director of social media Musa Tariq while Grant Millar steps up from MD of Vizeum UK to a global role at Carat in this week's round-up of people moves across advertising, marketing and media.
If you weren't already familiar with the potential power of sponsorship and aligning your brand with particular communities, then the 2012 London Olympic Games will certainly have opened your eyes.
31 Jul 2012
| by Keith Glasspoole
Particularly this year, home-grown brands are emphasising their Britishness, writes Keith Glasspoole, deputy managing director, Ipsos ASI.
01 Jun 2012
| by Doug Whelpdale
Almost 31 million people will be attending a Jubilee party as the nation comes together to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts.
Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media.