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LONDON - National Express East Coast has appointed Yorkshire-based agency Chocolate Communications to launch a new loyalty scheme for frequent travellers.
LONDON - Tourism Western Australia is launching a £250,000 advertising campaign promoting its Kimberley region as the real star of Baz Luhrmann's film blockbuster 'Australia'.
LONDON - The group behind luxury London hotels including Claridges has signed up with marketing software company Neolane.
SYDNEY - Aussie workers have been told to use their holiday allowance in an ad campaign launched by the Australian government intended to support the country's leisure industry.
LONDON - A viral ad featuring comedian Paul Kaye as a drunken Irish car park owner for Holiday Extras has escaped a ban from the advertising watchdog following a complaint that it was racist towards Irish and Romany travellers.
LONDON - Scandinavian Airlines is seeking to boost the profile of its Eurobonusmembers frequent flyer programme and is looking for an agency via the website Mypitch.com.
LONDON - Viking River Cruises has appointed data bureau Datahold to manage its UK customer and prospect database.
LONDON - Landround, the rewards company behind the Buy and Fly! loyalty scheme, has gone into administration and suspended its shares from the stock market.
LONDON - Tourism New Zealand is constructing the world's largest rugby ball next to Tower Bridge as part of the build-up to New Zealand hosting the Rugby World Cup in 2011.
LONDON - Baz Luhrmann's £86m epic film 'Australia' has disappointed many critics following its premiere in Sydney last night, with some reviews saying it is just a tourism ad for the country, littered with clichés and exaggerated accents.
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