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LONDON – Virgin Holidays is launching a £1m ad campaign with an Elvis-like character named 'Doc Holiday', who is hoping to prescribe a cure for the post-Christmas blues.
LONDON – Tourism New Zealand has awarded MindShare its international media planning and buying account, with work covering the UK, North America, Japan and Australia.
LONDON – BBI360 has been appointed as lead brand agency for direct travel company Page & Moy after a four-way pitch.
LONDON - Thomas Cook has appointed The Marketing Store to deliver a range of promotions throughout 2006 following a three-way pitch
LONDON - The newly combined Norwich Union and RAC media planning and buying account, estimated to be worth £80m, has gone to OMD meaning Brand Connection and Vizeum lose out.
LONDON - Lastminute has added eight new jobs to its marketing department in a restructure following its acquisition by Travelocity owner Sabre Holdings, which will see Mathew Hart become UK marketing director for the combined business.
LONDON - Asda is launching an online travel agency as the result of a deal with travel agency Chelsea Village Travel.
LONDON - Budget hotel chain Travelodge has hired Doner Cardwell Hawkins to handle a cross-media campaign next year aimed at boosting online reservations.
LONDON - Field marketing teams are hitting Waterloo station today as part of a £3m integrated campaign by Communique 360 promoting London and South East train operators' two-for-one offer on entry to London visitor attractions.
LONDON – English Heritage has appointed Meteorite along with incumbent ad agency Clemmow Hornby Inge to its £1m marketing account following a six-way pitch.
