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Aeroflot on mission to improve image with UK agency

LONDON - Aeroflot, once dubbed the worst airline in the world and better known for its air crashes, is undertaking a makeover plan to spruce up its image and its look, with the help of the UK branding agency Identica.

SARS outbreak expected to hit earnings warns JCDecaux

PARIS - Outdoor advertising giant JCDecaux is warning that SARS will impact on its bottom line this year, as it reported a decline of 1.6% in revenues for the first quarter to €352.9m (£243.2m).

Ex-Whitbread marketer takes on the e-holiday market

LONDON - Former Whitbread drinks marketer Roger Preece, who went on to set up the hugely successful Jamies wine bar franchise in the City of London in the mid 1980s, is to launch an online travel website, auctionweekendbreaks.co.uk.

Backpackers are latest target in reunion website craze

LONDON - Backpackers will have the chance to track down old travelling companions via the latest website to jump on the reunion bandwagon, PlanetReunited.com.

St George gets £4m drive tempting Brits to stay home

LONDON - To coincide with St George's Day, the government has announced a £4m campaign to encourage Britons to forego overseas holidays and rediscover England with five weeks of television ads taking viewers on a 30-second tour of the country.

Ryanair walks into storm with Iraqi information minister

LONDON - Ryanair has walked into a storm with its new advertising campaign featuring the infamous Iraqi information minister Muhammad Saeed al-Sahaf, whom it has appearing as EasyJet's head of information claiming the airline has the lowest airfares.

Expedia takes viewers on perfect trip in new TV drive

LONDON - Expedia is asking viewers 'What's your perfect trip?' in a new series of television commercials starring an animated character.

AA launches monthly online magazine to build dialogue

LONDON - The AA is launching a monthly online magazine, designed and built by EHS Brann, to be emailed to customers.

Train passengers can now plan journeys online

LONDON - Would-be train passengers will now be able to plan their journeys online through a new National Rail Enquiries service developed in conjunction with thetrainline.com.

Economist anger about EasyJet 'management trainee' ad

LONDON - The Economist has complained about an EasyJet advertisement, which is remarkably similar to its award-winning 'I never read The Economist - Management Trainee, aged 42' poster.


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