I've never been a big fan of British Airways or its advertising. Some business people who do many more air miles than I, refer to themselves as members of the ABBA club.
Nike hooks Burberry's global director of social media Musa Tariq while Grant Millar steps up from MD of Vizeum UK to a global role at Carat in this week's round-up of people moves across advertising, marketing and media.
If you weren't already familiar with the potential power of sponsorship and aligning your brand with particular communities, then the 2012 London Olympic Games will certainly have opened your eyes.
31 Jul 2012
| by Keith Glasspoole
Particularly this year, home-grown brands are emphasising their Britishness, writes Keith Glasspoole, deputy managing director, Ipsos ASI.
01 Jun 2012
| by Doug Whelpdale
Almost 31 million people will be attending a Jubilee party as the nation comes together to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts.
Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media.
25 May 2012
| by Kantar Media
The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.
30 Apr 2012
| by Rory Sloan
Marketers have enjoyed a long and fruitful love affair with music festivals but if you're looking for stand-out there are other opportunities to consider, writes Rory Sloan, RPM.
12 Mar 2012
| by Liz Ross Martyn
The global airport audience is affluent, influential and tech-savvy, writes Liz Ross Martyn, head of marketing communications, JCDecaux Airport.
02 Mar 2012
| by Simon Clough
Is London 2012 really less desirable than a stock cube, an aspirin and a bucket of fried chicken, asks Simon Clough, global marketing director, Clear.