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CREATIVE STRATEGY: British Airways unfurls a new way to fly the flag

I've never been a big fan of British Airways or its advertising. Some business people who do many more air miles than I, refer to themselves as members of the ABBA club.

Trading places: this week's people moves

Nike hooks Burberry's global director of social media Musa Tariq while Grant Millar steps up from MD of Vizeum UK to a global role at Carat in this week's round-up of people moves across advertising, marketing and media.

CREATIVE STRATEGY: Amtrak fearlessly courts the LGBT community

If you weren't already familiar with the potential power of sponsorship and aligning your brand with particular communities, then the 2012 London Olympic Games will certainly have opened your eyes.

Think BR: Communicating Britishness through advertising

Particularly this year, home-grown brands are emphasising their Britishness, writes Keith Glasspoole, deputy managing director, Ipsos ASI.

Jubilee spirit unites the nation

Almost 31 million people will be attending a Jubilee party as the nation comes together to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts.

Trading places: this week's people moves

Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media.

Young forced to grow up faster amid economic uncertainty

The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.

Think BR: There's more to live-event sponsorship than music festivals

Marketers have enjoyed a long and fruitful love affair with music festivals but if you're looking for stand-out there are other opportunities to consider, writes Rory Sloan, RPM.

Airport stories

The global airport audience is affluent, influential and tech-savvy, writes Liz Ross Martyn, head of marketing communications, JCDecaux Airport.

Think BR: London 2012 - less desirable than an Oxo cube?

Is London 2012 really less desirable than a stock cube, an aspirin and a bucket of fried chicken, asks Simon Clough, global marketing director, Clear.


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