Finding the right place to launch
03 Dec 2007 | by Ardi Kolah
Can ‘place' be as important as ‘price', ‘promotion', ‘product' and ‘people'? Ardi Kolah investigates.
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Television: LateRooms.com looks to TV to become 'go to' choice
29 Sep 2010 | by Thinkbox
CASE STUDY - LateRooms.com debut use of TV to give it an awareness boost led to a 70% increase in bookings.
Adventures in Brandcasting
09 Oct 2007 | by Ardi Kolah
Ardi Kolah investigates why InterContinental is embarking on a global acoustic programme that will be music to the ears of its customers.
Superbrands case studies - Heathrow Express
09 Jul 2007
Serving the world's busiest international airport, Heathrow Express is one of the most successful high-speed rail-air links in the world. The service carries over 15,000 passengers a day on the 15 minute journey between Heathrow Airport and central London.
Superbrands case studies: Virgin Atlantic
07 Jun 2005
Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
Mood matters - targeting consumers in the right mindset just makes sense
16 May 2005
Reaching the right consumers is no longer enough; the real opportunities for driving relevance and differentiation will be seized by brands that go beyond traditional targeting to connect with consumers at the right moment in the right mindset, writes SPF 15's Steve Baer.
Superbrands case studies: EasyJet
23 May 2002
Originally published in 'Business Superbrands 2002'. The book reviews the UK's strongest business-to-business brands as judged by the independent Business Superbrands Council.
Cape Canaveral commercialism - The Lowbrow Lowdown
22 Oct 2001
They hobnob with North Korea and they make deals to sell weapons to Iran. Despite this, we Americans insist on following Russia's lead in outer space, writes Kate Kay .
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