Brand Republic: a change is gonna come
15 Jun 2010 | by Rich Sutcliffe
Over the coming days you can expect to see some changes on Brand Republic, with improvements to the design, usability and functionality of the site.
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To celebrate its tenth anniversary, Brand Republic has created a Hall of Fame to recognise innovation and achievement in the advertising, media, marketing and communications industries.
Over the coming days you can expect to see some changes on Brand Republic, with improvements to the design, usability and functionality of the site.
LONDON - Aer Lingus has appointed TradeDoubler as its affiliate marketing partner to help grow its online marketing activity across Europe.
LONDON - People are largely loyal to British Airways and believe it has done a good job of communicating around the cabin crew strikes, according to members of the public interviewed in our latest BR video.
LONDON - Virgin Atlantic is to fly the England team to the Fifa World Cup in South Africa, having been appointed as the Football Association's official airline supplier.
LONDON - Eurostar has cancelled a January radio sponsorship and is to review its 2010 marketing plans and use of social media as part of a contrite reaction to its ongoing service disruptions.
LONDON - Eurostar has been forced to adapt its social media presence from marketing to crisis communications as the frustration of customers hit by the weekend's massive delays played out visibly on Twitter and Facebook.
LONDON - Aspiring filmmakers have the chance of getting 'Lord of the Rings' director Peter Jackson to watch some of their work in a new competition to promote tourism in New Zealand.
Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.
LONDON - The Australian government is running a A$20m (£10.2m) pitch for a new campaign to rebrand Australia as more than just a tourism destination, along the lines of the '100% pure New Zealand' positioning.