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Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should not underestimate its potential, writes Christopher Smith, managing director, Isobar Mobile.
McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it was conceived and made.
Simon Calvert joins Digitas as worldwide head of strategic planning while Barnaby Dawe leaves News International to become chief marketing officer for Harper Collins, in BR's round-up of this week's people moves in advertising, marketing and media.
As a creative, one has to pretend that all briefs are created equal. This is, of course, nonsense.
Watch how Nokia lit up the Millbank Tower on the banks of River Thames at the launch of its Lumia 800 smartphone.
Former WCRS chief executive Penny Herriman joins Isobar UK as chief executive, while Clear Channel UK's Rob Atkinson departs for Australia, in BR's round-up of this week's people moves in advertising, marketing and media.
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to them.
Having been inundated with nominations for the Brand Republic Hall of Fame, and having added those we felt fitted the criteria of innovation and success over the past decade, we've now finalised the shortlists for voting.
The closing date for voting in the BR Hall of Fame, created to recognise innovation and achievement in the advertising, media, marketing and communications industries, has been announced and a new nomination added.
Pippa Dunn's promotion to CMO at Everything Everywhere is one of several appointments in BR's round-up of this week's people moves in advertising, marketing and media.
