Think BR: When acronyms get in the way of valuable relationships
23 Nov 2012 | by Oliver Spalding
CRM is evolving fast; we need to think differently about how things work in the digital age, writes Oliver Spalding, head of customer strategy, LBi.
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Consumer attitudes towards Christmas ads
26 Nov 2012 | by Keith Glasspoole
Is Christmas advertising becoming part of the build-up to the big day, asks Keith Glasspoole, deputy managing director, Ipsos ASI.
Think BR: What are the supermarkets serving up for Christmas?
19 Nov 2012 | by Daniel Pallett
With the festive ad season upon us again what do the supermarkets have in store for us, asks Daniel Pallett, planning director, Pulse Group.
Most read stories in advertising, marketing, media and PR (11 - 17 Nov 2012)
18 Nov 2012 | by Daniel Farey-Jones
Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Most read stories in advertising, marketing, media and PR (4 - 10 Nov 2012)
12 Nov 2012 | by Arif Durrani
The pace is not slowing, and we now have all those Christmas celebrations looming... Make sure you're on top of the latest news with our weekly digest of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Think BR: Silent shopping - the sound of till-less stores
06 Nov 2012 | by Jason Cromack
Burberry's flagship Regent Street store shows that innovative brands can use technology to truly enhance the customer journey, writes Jason Cromack, chief executive officer, Lateral Group.
How truthfulness influences voting and purchase decisions
05 Nov 2012 | by Rodney Collins
Almost 50% of global consumers say that brands are less truthful than they were 20 years ago, writes Rodney Collins, regional director EMEA, McCann Truth Central.
Sam Howroyd: Behind the rise in FMCG online spend
05 Nov 2012 | by Sam Howroyd
Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this week studies on Brand Republic examines some of the reasons behind this, as well as how consumers view what companies do with their data.
Shoppers get back to basics
05 Nov 2012 | by Tim Eales
Shoppers are making savings where they can and making an effort to reduce waste, writes Tim Eales, director of strategic insight, SymphonyIRI Group.
Think BR: Why retailers are losing the brand war
05 Nov 2012 | by Thayne Forbes
Are traditional retailers becoming more reliant on manufacturers, asks Thayne Forbes, joint managing director, Intangible Business.
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