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Think BR: 2012 will be a creative year for online video

29 Dec 2011 | by Dara Nasr

Last year was a great 12 months for online video and 2012 looks like being even better, writes Dara Nasr, industry head of display for YouTube UK.

Think BR: When the Chinese talk about air... what does that mean?

28 Dec 2011 | by John Coll

Western brands wanting to succeed in China need to shed their assumptions, writes John Coll, director, Ipsos MORI.

Think BR: Planning your campaign with social media

22 Dec 2011 | by Caroline O'Donoghue and Andrew Blakeley

It has never been easier to find out how people talk about brands, write Caroline O'Donoghue, account manager at Brandwatch and Andrew Blakeley, social strategist at DDB.

Seven best practices for building a smart ad

21 Dec 2011 | by Ariel Geifman

The major ad servers handle hundreds of billions of impressions, providing an invaluable resource in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst, MediaMind.

Levy's Weborama launches JV with Hi-Media

20 Dec 2011 | by Staff

The UK operation of Paris-based ad tech and data specialist Weborama has entered in a joint venture with online network and payments company Hi-Media.

Think BR: What Google believes will deliver success in 2012

19 Dec 2011 | by Richard Trinder

In the year ahead collaborating with agency and media partners and bringing online and offline strategies together will deliver more successful marketing campaigns, writes Richard Trinder, industry leader at Google UK.

Appointment to View: Behind the scenes of the Jack Daniel's ad

16 Dec 2011 | by Georgina Brazier

Jack Daniel's has long played on its folksy, small town roots and its festive ad outing, in which it builds a Christmas tree made up of whiskey barrels, is no exception.

Think BR: Targeted TV - advertisers' nirvana

16 Dec 2011 | by Hamish Pringle

People are watching more TV than ever and new technologies are allowing advertisers to target them like never before, writes Hamish Pringle, strategic advisor to 23red.

Trading places: this week's people moves

16 Dec 2011 | by Sara Kimberley

Partners Andrews Aldridge co-founder Phil Andrews leaves, while Costa Coffee's marketing director Jim Slater is promoted, all in BR's round-up of this week's people moves in advertising, marketing and media.

CREATIVE STRATEGY: BBC redefines advertising as a stomach pump

15 Dec 2011 | by Simon S Kershaw

Joy. Laughs. Poignancy. What effect do the Christmas ads have on you? How about nausea?

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