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Church weighs into product placement debate

30 Dec 2009 | by Staff

LONDON - The Church of England has made a submission to the DCMS consultation on product placement warning lifting the ban would be to the detriment of the advertising and media planning industries.

Twitter passes 60m international unique users

23 Dec 2009 | by Staff

LONDON - Twitter.com's international traffic has risen by 3.5% on October to 60.3 million unique users in November, according to ComScore.

Cinema admissions on course for five-year record

23 Dec 2009 | by Daniel Farey-Jones

LONDON - Cinema admissions in the first 11 months of the year have been the highest since 2004, with the success of 'Avatar' and forthcoming 'Sherlock Holmes' promising to round off 2009 in style.

Peter Rabbit TV series to 'democratise' character's appeal

23 Dec 2009 | by Daniel Farey-Jones

LONDON - Beatrix Potter's Peter Rabbit is set to be "democratised" as a brand by a new TV series in 2011 following an agreement between Potter Frederick Warne and licensing agent Chorion.

Ad blackout for party leaders' historic TV debates

22 Dec 2009 | by Daniel Farey-Jones

LONDON - ITV and Sky's 90-minute televised debates between the prime ministerial candidates will be free of ad breaks.

Apple's TV subscription project makes some progress

22 Dec 2009 | by Staff

NEW YORK - Apple's attempt to develop a monthly TV subscription package has drawn CBS and Disney into talks, but News Corporation, Viacom and Discovery appear unconvinced, according to reports.

Strictly finally beats ITV1 ratings by six million viewers

21 Dec 2009 | by Susan Billinge

LONDON - With 'X Factor' out of the way, BBC One's 'Strictly Come Dancing' waved goodbye on Saturday night with a peak audience of 11.3 million viewers watching Chris Hollins and dance partner Ola Jordan take the title, according to unofficial overnight figures.

Simon Cowell offers jobs to Rage Against the Machine campaigners

21 Dec 2009 | by Daniel Farey-Jones

LONDON - Simon Cowell has reportedly offered marketing jobs at his record company to Jon and Tracy Morter, whose Facebook campaign denied his 'X Factor' single the Christmas number one spot.

Fuller dreams a dream, Ford and Pepsi make it a reality (show)

18 Dec 2009 | by Gordon MacMillan

LONDON - Simon Fuller, the creator of 'American Idol', has unveiled a global web reality show called 'If I Can Dream', initially bypassing TV in favour of Hulu, with Ford and Pepsi on board as advertisers.

Trading Places (18 Dec): This week's people moves in advertising, marketing and media

18 Dec 2009 | by Staff

LONDON - The high-profile departure of NatMag MD Jessica Burley leads the headlines as Brand Republic rounds up the week's industry moves in advertising, digital, marketing and media.

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