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For many Olympic sponsors, the quality of their staff on the ground will be all important once London 2012 begins, writes Daniel Todaro, managing director, Gekko.
When the fiercest battle in sport begins on 25 November, the action will take place in the wee small hours. MediaCom's Charlie Dundas looks at the most effective ways for UK brands to leverage the Ashes.
The deadline to enter the 'Brand Republic Sponsor Activation Award' at this year's UK Festival Awards is fast approaching.
New regulations on advertising at the London 2012 Olympics will give police and enforcement officers new powers to deal with ambush marketing, writes Geraint Lloyd-Taylor, media law specialist at Lewis Silkin.
The most memorable online video ad format is pre-roll ads accompanied by a banner, according to research from pay-TV broadcaster Sky and the Internet Advertising Bureau.
Sign up free to hear marketers from brands like Lovefilm.com and Ticketmaster offer insights on email marketing in this footage recorded at Brand Republic's annual conference.
Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.
LONDON - O2 is to remind gig-goers attending shows at the recently rebranded Academy venues just who the sponsor is, with the installation of Snapbooth screens.
LONDON - A flash mob hit Sydney's Bondi Beach today, performing a dance routine for unsuspecting beachgoers as part of a promotion for the Flip MinoHD digital video camera.
LONDON - Marketing agency Blazinstar Experiential is erecting a mock rehab centre in London's Covent Garden on Monday, where passers-by will be able to lie on beds and receive "treatment" in the form of listening to Eminem's new album, 'Relapse'.
