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Live streamed coverage of Thinkbox's 'TV Nation' event, reviewing British life and marketing post-Olympics.
Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its status by being linked to competitiveness, action and success? But of course for all the high octane thrill and drama often associated with sponsoring a team or individual comes the risk that should things...
What does David Beckham's retirement from football mean for sponsors? The iconic player has appeared in more ads than any other player in the history of football.
Nicola Mendelsohn joins Facebook and Diageo appoints marketer Ivan Menezes as chief executive, in this week's round-up of people moves across advertising, marketing, media and PR.
Darren Khan leaves Bauer Media, TBWA hires its first innovation director and Coca-Cola looks for a marketing chief, in in this week's round-up of people moves across advertising, marketing, media and PR.
As Reid Hoffman, co-founder of LinkedIn states, 'Detroits are everywhere'. He's referring to how once-great companies, like those at the heart of the motor industry, are losing their leadership positions more frequently and quickly than ever before.
Saatchi & Saatchi's Leigh Thomas joins Dare as chief executive and Nick Mawditt leaves outdoor specialist Kinetic for rival Talon, in this week's round-up of people moves across advertising, marketing, media and PR.
The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.
Former Times editor James Harding joins the BBC and McCann London's Chris Macdonald leaves for New York, in this week's round-up of people moves across advertising, marketing, media and PR.
Product placement is being taken to a whole new level as emerging technologies developed by Bitmama and Mirriad allow brands and advertisers to digitally place products into TV shows or films, after they have already been filmed.
