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BR Video: Coca-Cola and M&S ads fill consumers with festive cheer

23 Dec 2009 | by Susan Billinge

LONDON - As Christmas approaches and after weeks of commercial jostling to attract consumers' attention Brand Republic asks the public which festive ads they have liked and disliked this year.

Google Earth and Facebook bring Guinness to life online

18 Dec 2009 | by Staff

LONDON - Guinness has built its latest digital activity around Google Earth and Facebook Connect, allowing people to join forces to win one of 50 cases of the drink.

Thorntons moves into social networking for Christmas push

15 Dec 2009 | by James Quilter

LONDON - Thorntons has made its first foray into social networking as part of a revamp of its online communications.

'Get a new agency Asda' advises Sainsbury's marketing chief

15 Dec 2009 | by James Quilter

LONDON - Sainsbury's customer director Gwyn Burr has advised Asda to get a new advertising agency following its decision to rip off an old Sainbury's tagline.

Distillery launches first English whisky in 100 years

11 Dec 2009 | by Staff

LONDON - In a case of selling sand to the Arabs, a Norfolk distillery is set to offer the first English whisky in 100 years and target it north of the border.

Sunkist drink to get 'brand stretch'

11 Dec 2009 | by Daniel Farey-Jones

LONDON - Carbonated orange drink Sunkist is to invest in new product development and has appointed Driven to develop a brand extension strategy.

ITV World Cup coverage to be sponsored by Hyundai and Lucozade

09 Dec 2009 | by Daniel Farey-Jones

LONDON - ITV's football World Cup coverage will be jointly sponsored by Hyundai and Lucozade Sport.

Gatorade drops Tiger Woods drink, but blames low sales not scandal

09 Dec 2009 | by Staff

NEW YORK - Gatorade, the soft drink brand owned by PepsiCo, has decided to drop its Tiger Woods-endorsed variant, but said that the decision had been made before the car accident in late November that led to a spate of lurid revelations about the golfer's private life.

Kit Kat to become Fairtrade-certified

07 Dec 2009 | by Staff

LONDON - Nestle has announced its Kit Kat brand will become Fairtrade certified in the new year.

Albion creates Christmas turkey vote campaign

04 Dec 2009 | by James Quilter

LONDON - Albion has created a campaign for a turkey farm offering the public the chance to save one of two birds via an online vote.

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