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Based on a short film, "True", by Charles Stone III, this ad for Budweiser rocketed the "whassup?" catchphrase into popular culture and found itself parodied in a number of Hollywood blockbusters.
Classic TV ads for Hamlet Cigars and Budweiser, plus the more recent British Heart Foundation spot, are the three TV ads chosen by Jeremy Ellis, the marketing director for travel brand TUI, for the latest in this series in association with Thinkbox and Brand Republic.
Despite airing on national TV only 10 times, this ad for Blackcurrant Tango went on to win a string of awards and was named among the 100 Best Commercials of All Time.
Created by WCRS, this ad from SABMiller for the Carling Black Label brand was released in 1990.
Part of the long-running "reassuringly expensive" campaign that started in 1982, "good doctor" premiered on British TV and in cinemas 20 years later, on 15 February 2002.
Justin Tindall, group executive creative director, Leo Burnett London reveals the three ad campaigns he admires but had nothing to do with.
The Grand Prix is awarded to the brand that, in the judges' opinion, has pushed the boundaries of marketing excellence by demonstrating insight, effectiveness and innovation. Yeo Valley's 'Live In Harmony' campaign met these criteria with panache... Born out of genuine insight with stunning results...
For me, it was Stella. I had grown up with it as a marketing legend. My round, he whispered. Debt in Venice. Reassuringly expensive. Gongtastic. And then the wheels came off.
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