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Skittles is winning fans for its Twitter feed with some truly "rainbow"-inspired Tweets, which show how some brands are taking an off-beat approach to social media and are winning.
Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Missed some key industry developments? Get up to speed with our recap of 10 of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Consumers are more likely to recall a brand name and engage with an ad's message if it has been recommended to them by their friends online, according to new research commissioned by social video platform Unruly.
Boots Opticians' Eye Check app has surged to the top of the charts this week, leapfrogging the Coca-Cola Christmas app, which claimed second place.
Heineken names Jacco van der Linden as UK marketing director, while Microsoft appoints former Mail on Sunday sales director Simon Davies, in this week's people moves in advertising, marketing and media.
Cadbury's branded games app, Minute Games, has debuted at number two in this week's BR app chart.
Brand Republic has inducted the first six entrants to its Hall of Fame with Dare, Jill McDonald, John Lewis and Innocent among those honoured.
Pub chain Wetherspoon is using mobile to deliver special offers, as part of an attempt to position itself as the perfect destination for a 'Big Night Out' for students.
