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No matter where your business is in the supply chain, it pays to invest in building a strong brand, writes Stuart Whitwell, joint managing director, Intangible Business.
When it comes to new product development it's important to take a strategic view of the fuzzy front end, write Joe Marshall and Annie Tokatlian, Ipsos Marketing.
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK.
It's time for start-up brands to stop imitating and start innovating, writes Ben Branson, senior planner, Holmes & Marchant.
Brands that ask themselves 'why' they are in business rather than 'what' they are in business for experience higher financial growth and increased equity value, writes Anastasia Kourovskaia, vice president EMEA, Millward Brown Optimor.
With the likes of Unilever and P&G putting sustainability at the heart of what they do, brands have to start planning for the future now, write Jonathan Weeks, director, and Laura Furniss, development manager, Ipsos MORI Marketing.
For brands facing insolvency it is vital that lucrative intangibles are separated from their poorer performing counterparts, writes Stuart Whitwell, managing director, Intangible Business.
When it comes to customer loyalty schemes, marketers are starting from a position of strength, writes Simon Atkinson, assistant chief executive, Ipsos MORI.
China must connect with its emotional past if it is to develop a distinctive brand language that can put the country and its products on the world stage, writes Howard Milton, chairman, Smith & Milton.
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to them.
