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Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.

Trading places: this week's people moves

Mars Chocolate UK brings in former Innocent chief Thomas Delabriere, while Gavin Devine steps up to the role of chief executive at MHP, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.

Brand Republic launches Hall of Fame

To celebrate its tenth anniversary, Brand Republic has created a Hall of Fame to recognise innovation and achievement in the advertising, media, marketing and communications industries.

Brand Republic: a change is gonna come

Over the coming days you can expect to see some changes on Brand Republic, with improvements to the design, usability and functionality of the site.

Adidas whets appetites for Star Wars sneaker launch

LONDON - Adidas has started a campaign to create maximum hype around its new range of 'Star Wars'-inspired sneakers by seeding photos of the new range of shoes to style and sneaker blogs.

Are customer complaints on Twitter good for brands?

LONDON - Brands should encourage consumers to complain when they are dissatisfied, with the proviso that they respond to the complaint and repair the damage, a new study has found.

Go Go Hamsters firm insists products are safe

LONDON - The UK distributor of Go Go Hamsters, the best-selling Christmas toy, is consulting its laywers after a safety scare prompted by a US consumer reviews website, which has now clarified its tests did not use US government standards.

Marketing to engage today's digitally-savvy youth market

Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.

BR Video: Ryanair's reputation takes another hit

LONDON - As Ryanair considers making some of its passengers stand during flights, some members of the public interviewed in the latest Brand Republic video believe the airline's cost-cutting tactics are "ridiculous" and "horrific" and are putting them off flying with the company -- watch it now.

UK brands lag behind US counterparts in response to swine flu

LONDON - US soap and hygiene brands are updating their marketing campaigns in response to the panic over swine flu, but UK brands have been slower to respond to the crisis.

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