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The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.
The pace is not slowing, and we now have all those Christmas celebrations looming... Make sure you're on top of the latest news with our weekly digest of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Almost 50% of global consumers say that brands are less truthful than they were 20 years ago, writes Rodney Collins, regional director EMEA, McCann Truth Central.
Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
No matter where your business is in the supply chain, it pays to invest in building a strong brand, writes Stuart Whitwell, joint managing director, Intangible Business.
Brands that want to connect with teens need to provide one of three core benefits, writes Louise Couchman, research director, Firefly Millward Brown.
When it comes to new product development it's important to take a strategic view of the fuzzy front end, write Joe Marshall and Annie Tokatlian, Ipsos Marketing.
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK.
Mars Chocolate UK brings in former Innocent chief Thomas Delabriere, while Gavin Devine steps up to the role of chief executive at MHP, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
It's time for start-up brands to stop imitating and start innovating, writes Ben Branson, senior planner, Holmes & Marchant.
