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Trading places: this week's people moves

Barclays, Trinity Mirror and TBWA\London all make key senior appointments in a bid to turn around their fortunes, in this week's round-up of people moves across advertising, marketing and media.

Trading places: this week's people moves

E.ON marketing director Jeremy Davies moves on while Maxus UK chief executive Lindsay Pattison moves up in this week's round-up of people moves across advertising, marketing and media.

Think BR: Why Tesco's foray into mortgages is a lot smarter than you think

Tesco's Clubcard database is key to the success of its new mortgages, writes Ian Stockley, managing director, Indicia.

Think BR: Which bank should I switch to?

Bank customers are now voting with their feet and switching to companies they feel will look after them, writes Chris O'Brien, research manager, Ipsos Mori.

VIDEO: Public reaction to brands around the Olympic torch relay

As the Olympic torch relay reached London's Crystal Palace yesterday, accompanied by presenting partners Samsung, Coca-Cola and Lloyds TSB, we asked the public for their opinions on the branded entourage.

Think BR: Trust you? I don't even understand you

Improving the clarity of its communications could help the banking sector to regain trust, writes Liz Doig, director, Wordtree.

Think BR: How does one keep an entrepreneurial lion under control?

Bob Willott asks whether the current controversy over Sir Martin Sorrell's reward package should focus less on the amount paid and more on how shareholders can exert constructive influence on entrepreneurs.

Trading places: this week's people moves

Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media.

Think BR: Online finance in the age of data

A new wave of mobile finance apps could provide marketers with a wealth of valuable data, writes Philip Dyte, paid social planner, iProspect.

Trading places: this week's people moves

Kraft parts company with marketing chief Daryl Fielding and The Red Brick Road chairman Paul Weinberger is to leave the agency, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.


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