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Research from the IAB and GfK NOP has found that in a cross media campaign for Nestlé's Maggi So Juicy cooking sauce, TV and online together delivered a 17.1% point uplift in brand awareness.
CASE STUDY - A recent online campaign for L'Oreal's Elnett hairspray saw click through rates increase an additional 47% once contextual targeting technology was added to the campaign.
What makes a good fragrance? You need a good perfumer who knows exactly which ingredients to add.
Boots is the UK's leading health and beauty retailer and has been trading since the 19th century. With around 1,500 stores in the UK and Irish Republic, it serves approximately 8m customers every week.
Since its launch in 1932, Anadin has become, and remains, an iconic British brand, well loved and trusted by the nation. Seen as 'experts in pain', Anadin delivers substantial consumer confidence. Its product range is regarded as an effective and trustworthy method of pain relief.
City Republic is the latest great new addition to BR. Every Monday and Wednesday, Stephen Foster takes a personal view on what the financial markets are doing and what it means for marketing and media.
Ardi Kolah explores the thinking of a furniture retailer that is following in the footsteps of a chocolate manufacturer.
For over 40 years Kerastase has proved itself to be a hair beauty pioneer, leading the luxury professional haircare market through innovation and style. Throughout this time, the brand's uncompromising vision has furnished the industry with the tools to provide women with beautiful hair, leading to...
As UK supermarkets consolidate their position as the new superpowers in retail, the bargaining strength of brand owners continues to weaken, reports Ardi Kolah.
The latest incarnation of TV advertising on the web proves that media owners can't kick the interruption habit despite research that shows it doesn't work as well as it used to, reports Ardi Kolah.
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