The Social Brands report, in association with Social Bakers, has benchmarked performance across Facebook, YouTube and Twitter.
Social media spending as a percentage of marketing budgets will more than double over the next five years, according to a survey of almost 500 chief marketing officers in the US, which also found integration of social remains a key issue.
Unilever, P&G and Kraft are the "most social" brand owners. However, too many social media campaigns are short-term and low-budget and are still failing to quantify their impact on sales, market share or other financial metrics, according to a new report.
Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Missed some key industry developments? Get up to speed with our recap of 10 of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
17 Jul 2012
| by Babita Earle
Consumer packaged goods brands must constantly re-evaluate their marketing options to ensure that their digital strategy meets the needs of online women, writes Babita Earle, digital strategy director, GfK Digital.
17 Feb 2012
| by Gemma Charles
Consumers are more likely to recall a brand name and engage with an ad's message if it has been recommended to them by their friends online, according to new research commissioned by social video platform Unruly.
14 Oct 2011
| by Matt Trubow
Augmented reality increases sales conversions and perceived price points of products, writes Matt Trubow, chief executive of Hidden Creative.
09 Sep 2011
| by Staff
Having been inundated with nominations for the Brand Republic Hall of Fame, and having added those we felt fitted the criteria of innovation and success over the past decade, we've now finalised the shortlists for voting.
Detergent brand Ariel rigged up a jam wielding robot controlled via an open Facebook page to prove the stain-busting power of its soap powder in a unique 'aim, stain and win' "live gaming experience".