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Social media spending as a percentage of marketing budgets will more than double over the next five years, according to a survey of almost 500 chief marketing officers in the US, which also found integration of social remains a key issue.
It is all change at Kimberly-Clark's European marketing team, while Sky's Mike Darcey is to replace Tom Mockridge at News International in this week's round-up of people moves across advertising, marketing, media and PR.
Former Sony marketer Ben Moore joins creative agency Anomaly while Molson Coors' managing director of brands Chris McDonough is set to exit, in this week's round-up of people moves across advertising, marketing and media.
Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
The pace is not slowing, and we now have all those Christmas celebrations looming... Make sure you're on top of the latest news with our weekly digest of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Missed some key industry developments? Get up to speed with our recap of 10 of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Apple parts company with head of retail John Browett while the Institute of Direct Marketing welcomes Mike Cornwell as chief executive, in this week's round-up of people moves across advertising, marketing, media and PR.
Starcom MediaVest Group poaches Arena's Pippa Glucklich, while Karmarama hires Dan Hill, AKQA's Nike planning director, in this week's round-up of people moves across advertising, marketing, media and PR.
Billington Cartmell founders Ian Billington and Paul Cartmell move on while Guardian News & Media has hired Wolfgang Blau to handle digital strategy, in this week's round-up of people moves across advertising, marketing, media and PR.
Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
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